If you are serious about marketing your website online, the very first step you need to undertake is to make the website responsive. The post below covers the benefits of using a responsive web design for Digital Marketing.
1. Better ranking
Ranking the website high in search engines is the best way to market it. Once the website ranks high in the search engines, relevant visitors will trickle in, which will help you establish a revenue stream which is the primary purpose of digital marketing. Search engines like Google prefer to rank responsive websites. That is what makes a responsive web design necessary.
2. Better speed
Nobody likes visiting a website that is slow to load. Even if you manage to send hundreds of visitors to a website that loads slowly, more than half of those visitors will close the website before it loads and thereby tanking the marketing campaign.
On the flip side, responsive web design will help you retain most visitors resulting in a better conversion rate. Also, better speed improves website ranking, resulting in more traffic and more revenue. By using a responsive web design, one can boost the digital marketing ROI.
3. Clean interface
Imagine you land on a web page that has all kinds of navigation menus, widgets, etc. Chances are you would get distracted and even forget why you visited the web page. It means such a page can tank any marketing campaign.
Responsive web design minimizes the unnecessary elements on the web page and organizes content better. The visitor is more focused on the task at hand, leading to a higher conversion rate and higher marketing ROI.
4. More social shares
Most social media users use their smartphones to browse the web and social media networks. If your website is responsive, they are more likely to share it on social media. Websites that don’t load properly on smartphones will have a high bounce rate and low number of social shares.
With higher social shares, one can gain more traffic from social media networks, thereby directly increasing the website’s revenue. Responsive web design can single-handedly increase the website’s traffic, leading to more revenue.
5. Higher ROI
Maintaining a separate website for mobile and desktop audiences is both time-consuming and very expensive. Only some businesses or webmasters can set aside separate marketing budgets for both of these websites. Making a website responsive ensures that the same marketing budget can be split evenly between mobile and desktop audiences leading to better ROI.
6. No duplicate content issues
If mobile responsive web design isn’t used, one must use separate website/URLs for mobile and desktop visitors. If the content on both these URLs is the same, it would count as duplicate content, and none of them would rank in the search engines leading to a huge loss of traffic.
The only solution to duplicate content issues is to write fresh content for one of the websites, which costs a lot of money. Making the website responsive right from the start solves this problem as well. Since the same URL would be visible to mobile and desktop visitors, duplicate content issues won’t arise, making it easy to rank the website in search and get visitors.
Thus, by making the website responsive right from the start, one can gain more visitors and boost the ROI of the digital marketing campaign.